The Scale Problem

PadSplit is solving the U.S. affordable housing crisis by allowing members to rent by the room. Business was booming, with over 50,000 new leads coming in every month. However, their Member Experience team faced a critical bottleneck.

Despite the high volume, the team only had enough human bandwidth to contact about 3,000 leads per month (6%).

The remaining 47,000 potential customers were left untouched in the funnel.

To achieve their goal of 2x year-over-year growth, the math simply didn’t add up. The team was stuck in a manual dialing loop with low connection rates (7–12%).

“It was either hire 40 people or look for alternative scaling solutions. 

We knew we weren't going to handle another 2X growth without technology."
Ben Frasher, Director of Member Acquisition & Growth

The Solution

PadSplit needed more than just a dialer; they needed an intelligent workforce multiplier. They broke their solution down into three phases: Strategic Selection, Rapid Implementation, and Workflow Automation.

Strategic Selection

PadSplit evaluated several AI voice competitors, including Bland AI, Sense, Kinex, and Thoughtly. 
They ultimately chose Callers for three key reasons:.

• Speed of Implementation: Unlike competitors proposing six-month integrations, Callers offered immediate deployment.

• Control: The ability to finely tune any conversation trees and scripts.

• Superior Support: dedicated Customer Success Managers for real-time optimization.

The "Smart Qualification" Workflow
Instead of replacing humans, PadSplit used Callers to filter the noise.
They deployed the AI on a "Create Account" user base a cohort of leads they had previously never contacted due to resource constraints.

• Outbound Scale: The AI dials thousands of leads simultaneously, achieving a massive volume humans cannot match.

• Intelligent Triage: The AI engages the lead, explains the value prop, and verifies interest. It weeds out those who aren't interested so agents don't waste time. .

• Warm Transfer: Only high-intent leads are transferred to human agents to close the booking, shifting the internal team from cold outbound to warm inbound.

Expanding the Engine
What started as a single use case quickly proved its value.
PadSplit expanded from 1 to 9 active use cases, using Callers as an engine for rapid experimentation.
Use cases now include income verification, lead reactivation, and pre-qualification.

"We went from reaching 3,000 people a month to over 20,000 without hiring
a single person. Callers is now the path that leads to the most success for our company."
Ben Frasher, Director of Member Acquisition & Growth

Unprecedented Connection Rates

The industry standard for human connection rates hovers around 10%. Callers achieved a 51% connection rate immediately.

"When I presented the numbers, everyone kind of laughed and said 'Okay, sure.' We thought Juan [at Callers] was lying to us during the sales cycle. But the difference is dramatic. It is absurdly high."

"I immediately had calls with the sales team and the payments team about potential use cases for them as well. Everyone that makes an outbound call knows that anything above 30% is great. So the fact that we're doing 50% is absurd."
Ben Frasher, Director of Member Acquisition & Growth

Massive Operational Efficiency

By automating the top-of-funnel outreach, Callers handles the equivalent of 1,061 agent workdays in pure talk time over a six-month period. To replicate this volume with humans, PadSplit estimates they would have needed to increase their budget by $30,000 to $40,000 per month.

Measurable Revenue Impact

The impact on the bottom line was immediate:

• 46% increase in overall bookings compared to pre-Callers performance.

• 32% conversion lift specifically within the "Create Account" test group vs. the control group.

• 202 bookings per month directly attributed to Callers AI alone (excluding agent transfers)

"We went from reaching 3,000 people a month to over 20,000 without hiring
a single person. Callers is now the path that leads to the most success for
our company."

Ben FrasherDirector of Acquisition & Growth

The Future: From Point Solution to Strategic Engine

What began as a pilot for a single uncontacted cohort has evolved into PadSplit’s primary engine for growth. Following the success of the Member Experience team, the Sales and Payments departments are now exploring AI voice adoption to replicate these results across the enterprise.


The next major frontier is Inbound Automation. PadSplit plans to deploy Callers to handle inbound support traffic, a move projected to further reduce operational costs by decreasing reliance on expensive third-party contact centers,. By treating Callers as a rapid experimentation layer, PadSplit can now test new market hypotheses in days rather than months.

“We're going to be able to try new things without having to spend way more money on human agents."
Ben Frasher, Director of Member Acquisition & Growth